cingular

   



   全球領(lǐng)先的應(yīng)用基礎(chǔ)結(jié)構(gòu)軟件供應(yīng)商BEA系統(tǒng)有限公司日前宣布，美國第二大無線運營商Cingular無線公司選用BEA Weblogic企業(yè)平臺，作為該公司的標準應(yīng)用平臺。在首批由BEA平臺驅(qū)動的應(yīng)用中，包括零售系統(tǒng)、基于Web的激活服務(wù)和員工門戶。

Cingular是SBC和BellSouth的合資公司，為超過2100萬客戶提供無線語音、文本和Internet服務(wù)。Cingular在仔細考察了若干個應(yīng)用結(jié)構(gòu)平臺后，選擇了BEA Weblogic。Cingular做出該選擇，乃是看重BEA Weblogic的統(tǒng)一的、簡便的和可擴展的體系結(jié)構(gòu)，能確保與企業(yè)及第三方的系統(tǒng)無縫、低成本的集成，同時Cingular還看重BEA Weblogic產(chǎn)品的易于管理、極具可擴展性和實用的可靠性。

Cingular的首席信息執(zhí)行官Thaddeus Arroyo說：“在BEA WebLogic上實現(xiàn)標準化，意味著我們可以在基礎(chǔ)結(jié)構(gòu)上節(jié)省資源，而投入更多的資源來使我們的業(yè)務(wù)與眾不同。實際的結(jié)果是我們減少了日常的開支，能更快地部署新的應(yīng)用，更有效地獲得新客戶。BEA Weblogic為我們帶來了適應(yīng)需求變化以及技術(shù)革新所需要的靈活性�！�

Cingualr在BEA Weblogic Server上已投產(chǎn)的應(yīng)用包括POSablilities 和XML 票據(jù)交換所。POSabilities是Cingular零售商的一個零售點解決方案，讓零售點職員可以注冊新的電話，并在很短的時間內(nèi)激活客戶服務(wù)。XML票據(jù)交換所使Cingular的合作伙伴能夠在他們的Web站點上注冊新客戶。這個系統(tǒng)還可校驗基于客戶住宅電話區(qū)號的服務(wù)計劃的可用性，以及對賬戶激活、電話號碼分配和信用驗證進行管理。

下一個準備開展的主要應(yīng)用是Cingular的員工門戶。此門戶被設(shè)計用來加強員工間的協(xié)作和交流。Cingular將采用BEA WebLogic Potal來實施這一戰(zhàn)略性的項目，這是因為它提供了一個全面的門戶框架，能夠簡化門戶開發(fā)和管理，同時降低成本，便于將業(yè)務(wù)信息擴展至客戶、合作伙伴和雇員。體現(xiàn)WebLogic Potal性能的全面性的一個例子是其能夠支持多設(shè)備的無線擴展通訊。

Cingular Wireless LLC是美國最大的移動電話公司，總部設(shè)在美國喬治亞州的亞太蘭大。在2001年Cingular Wireless（新格勒無線）由現(xiàn)在的AT&T（當時的SBC）和貝爾南方合資創(chuàng)辦，這一合資也創(chuàng)造了全美國內(nèi)第二大的電信公司。構(gòu)成的Cingular的一共包括了11家地區(qū)性的公司。在2004年2月宣布與AT&T無線公司的價值419億美元的巨資收購合并，此合并在當年10月16日最終完成。合并后的公司靠著4千6百萬的用戶量而使Cingular成為了全國最大的無線業(yè)務(wù)服務(wù)提供商。

Cingular運營著包括數(shù)種科技的網(wǎng)絡(luò)。最廣泛使用的一種技術(shù)便是GSM（全球移動系統(tǒng)）。在GSM網(wǎng)上之上他們還運行著一個叫作GPRS（全局分組無線服務(wù)）的數(shù)據(jù)網(wǎng)絡(luò)和能提供更多的速度的升級產(chǎn)品，叫作EDGE（改進數(shù)據(jù)率GSM服務(wù)）。Cingular同時支持原先的TDMA及模擬的網(wǎng)絡(luò)。

Cingular Wireless LLC is the largest United States mobile phone company, with headquarters in Atlanta, Georgia, United States. Cingular operates a network of multiple technologies. The most widely used of these technologies is called Global Systems for Mobile, or GSM. On top of their GSM network they run a data network called GPRS (general packet radio service) and an upgrade for faster speeds called EDGE (enhanced data rates for global evolution). Cingular supports their legacy networks of TDMA and Analog. Former networks include various paging services and the Cingular Interactive division that became Velocita Wireless.

History

Cingular Wireless was formed in 2001 as a joint venture of SBC Communications (now AT&T) and BellSouth. The joint venture created the nations second largest carrier. Cingular grew out of a conglomeration of 11 regional companies. these companies include BellSouth Mobility, BellSouth Mobility DCS, Cellular One, Houston Cellular, BellSouth Wireless Data, Southwestern Bell, Pacific Bell, Nevada Bell, Ameritech Cellular, SNET and SBC Wireless. With the exception of Pacific Bell and BellSouth Mobility DCS, the digital network consisted of TDMA Technology. The Pacific Bell and BellSouth Mobility DCS networks used GSM technology on the PCS frequency (1900 Mhz). In 2002 Cingular began an initiative called "Project Genesis" which the code name for the GSM/GPRS overlay of the entire network. Project Genesis was completed by the end of 2004.

AT&T Wireless merger

After a bidding war with Britain&＃039;s Vodefone PLC, Cingular announced in February, 2004 that they would purchase AT&T Wireless for 41 Billion dollars. The merger was completed on October 16, 2004. The combined company had a customer base of 46 million people which placed Cingular as the largest wireless provider in the United States.

Universal Telephone Service UMTS high-speed network known as "BroadbandConnect", the first to utilize High-Speed Downlink Packet Access (HSPDA), to counter Verizon Wireless and Sprint&＃039;s EV-DO networks. UMTS was launched on December 6, 2005 in Seattle, Portland, San Fransico, Salt Lake City, San Jose, San Diego, Las Vegas, Phoenix, Austin, Houston, Dallas, Chicago, Boston, Baltimore and Washington D.C. Cingular is expected to launch UMTS in all major metropolitan areas by the end of 2006.

The Cingular Wireless logo prior to the acquisition of AT&T Wireless, which is still used in some contexts.

GSM Facilities

In California, Nevada, North Carolina, South Carolina, eastern Tennessee, eastern and coastal Georgia, northern New Jersey and New York City, Cingular and T-Mobile USA maintained and shared a GSM-1900 network prior to the acquisition of AT&T Wireless, through a joint venture known as GSM Facilities. The network sharing agreement allowed Cingular to offer local service in northern New Jersey and New York City and T-Mobile to offer service in California and Nevada. On May 25, 2004, Cingular and T-Mobile USA announced their intention to dissolve the agreement contingent on Cingular&＃039;s successful acquisition of AT&T Wireless.

First announced on June 23, 2005 Cingular Wireless announced the intention to divest its Caribbean and Bermuda operations and licenses which it acquired from the acquisition of AT&T Wireless, to Bermuda-based Digcel Group under undisclosed financial terms.

Cingular outsources some of their Customer Care to companies in Canada and overseas.

On August 25, Cingular was removed from the New York Better Business Bureau because of a large number of complaints that were not handled in a timely manner. The company is in the process of restructuring its customer care procedures and has appealed the decision. It remains a member of the BBB in other states in which it operates.

In 2004, the Federal Communications Commission (FCC) reported logging more than 14,000 complaints (or 289 per million subscribers) against Cingular Wireless. The most common of which included number portability issues, over billing, poor customer support and network reliability.

Possible Name Change

On 20 November 2005, Ed Whitacre, CEO of the newly-merged SBC/AT&T, announced plans to market the service under the AT&T banner. [6] BellSouth spokesman Jeff Battcher countered that the terms of the joint venture allow either party to sell the service under another name, and that he believes they will be using the brand to market to business customers. Cingular president Stan Sigman concurred with BellSouth&＃039;s position, indicating that the Cingular brand would continue but be sold under the AT&T brand where offered in packages with other AT&T services, such as data and wireline telephony.

Adelante

Recently, Cingular has launched a new ad campaign "Adelante". In Spanish it means literally "forward". It is aimed at the Hispanic and Spanish speaking communities in the U.S. to boost sales and consists of newspaper ads, commercials, and magazine ads. Also, part of "Adelante" is to now start offering bilingual support at its stores for English and Spanish.

Trivia

In 2005, Communications Workers of America, the union which represents over half of Cingular&＃039;s employees, specifically recognized Cingular for excellence as a union employer, in direct contrast to competitor Verizon, which CWA singled out as an aggressive union-buster.

A sales boost is expected following January 2006, when RadioShack (the top wireless retailer in the US) will no longer sell Verizon phones and instead will sell Cingular phones.

Cingular Wireless is the wireless carrier of the street racers in Electronic Arts&＃039; street racing video games Need for Speed Underground 2 and Need for Speed: Most Wanted. It is used to receive SMS messages from other racers.
   

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